Ross Boomsocks. Phan mem nay chi gianh cho nhung ban co may o~ nha` ^ ^.

As some of you are in Shanghai for the 12th Edition of ChinaJoy, some of you maybe traveling to China for the very first time, I thought of compiling this summary article about the current state of the gigantic Digital China opportunity, which consists of no less than 700 million mobile Internet users at the time of writing. Hopefully you'll find some of these insights helpful.

* IP protection Piracy and counterfeited knock-off goods are well-known and widely documented rampant issues of the China market. Even more so than anywhere else, your first step should be to ensure legal protection of your Intellectual Property. It is very important not to wait until you expand into the Chinese market to protect your trademarks and copyrights -- that's already too late. As soon as your product or service becomes a proven hit in some market, you bear the risk of getting cloned in China.

But there is worse: if you didn't perform your copyright and trademark homework properly, there's a chance you won't be able to claim back your brand and that the copycats will legally get away with it. As a matter of fact, China is not covered by the Madrid Protocol. Therefore, registering your trademark or copyright in one western country will not grant you the right to extend it to China automatically at a later stage.

China is its own system, and more importantly it is a 'File First' based system, which means the 'First Use' argument, so paramount out west, holds little water in Chinese courts. As a result, there is a trend in China known as trademark scalping or squatting, which consists of registering the hot up and coming brands from US and Europe in China and sell them back to their creators for a huge sum of money by the time the creators want to get in the China market., and so were many others. Think about China early -- this is a market that doesn't wait for you to start the business. The cost of hiring Lawyers in China and doing your registration early may seem like a waste of money when you are in the very early stages of your start-up, but it can potentially save you millions later down the road. So do it as early as possible. Extra tip: also do it as broadly as possible. There may be more than one core category of goods in which your brand will be relevant, and I'd recommend to think hard about this from the get-go.

I know of a video game publisher that recently launched a global hit on the App Store. They did register their trademarks and copyrights in the Computer Games category in China ahead of time so they thought they were safe.

One day, they wanted to produce some promo t-shirts with a local partner. The latter requested a license grant. When the publisher tried to extend their trademark into the 'Apparel' category, they discovered that it was already registered by someone else. After conducting a thorough search, they found out that their brand was already copyrighted (in bad faith) by plenty of different applicants in no less than 70 categories out of a possible 140. Think about China early -- this is a market that doesn't wait for you to start the business. * Governmental censorship Another component of the China context that is unusual for western start-ups and entrepreneurs is the heavy interventionism of their governmental bureaucracy. This goes further than paperwork and administrative burden.

To fully operate in China, there is a flurry of taboo subjects that you will have to carefully avoid. Everything is regulated and if you are an online business, things go one step further: you must give the bureaucracy access to your China servers so that they can make sure your content is appropriate. If it's not, it will get censored. If you regularly step over the line or represent a threat to centralized control of information, you will get shut down and kicked out. To make a long story short, this is why Google no longer has official presence on the Chinese web. Sanitary Pipe Fittings Autocad Download. In China, our 'Go Big or Go Home' maxim could be translated into 'Comply with our way to go huge, or go home [literally]'. Trying to circumvent this by catering to China through servers located outside of the country will not work either. Spiderman 3 Pc Save Game Black Suit.